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Visual Storytelling for Business: Create Authentic, On-Brand Content with just your Phone.
How to plan, shoot, and edit impactful visuals so that your personal brand captures attention, connects emotionally, and converts into sales.
How Would You Like to Attend Our 3 DAY VIRTUAL EVENT (From the Comfort of Your Own Home)
How Would You Like to Attend Our 3 DAY VIRTUAL EVENT (From the Comfort of Your Own Home)
THIS IS A HIGHLY SPECIALIZED SKILL THAT TRULY DIFFERENTIATES THE TOP 0.1% OF MARKETERS FROM EVERYONE ELSE
THIS IS A HIGHLY SPECIALIZED SKILL THAT TRULY DIFFERENTIATES THE TOP 0.1% OF MARKETERS FROM EVERYONE ELSE
Ready to have a breakthrough?
from: peng joon
I can still recall how it all began…
In March 2012, I received a life changing phone call from Success Resources. They were the largest seminar company in the world.
For many years I have been marketing online and I thought doing a presentation was pretty much the same thing.
I thought to myself "As long as I provide great content and value, the audience will be able to make that informed decision and invest in what it is that I have to offer."
Pretty straightforward, right?
When it was time to make the offer, and I asked them to go to the back tables to invest, nobody moved.
i bombed... hard.
it was weird. it was awkward. it was embarrasing.
It was in this huge expo hall with 900 people and back then things were very different. There was no music, nothing.
I had to walk to the back of the room and it was like the walk of shame. That walk felt like it took forever.
The funny thing was... I had so many people coming up to me after, telling me how great the content was and how inspired they were but nobody bought anything!
That was when I realized that speaking and selling are 2 completely different skills.
As I continued the journey of practicing and learning from the best of the best, I got better.
From totally sucking initially, I sucked less and less. And eventually, I realized hey... I'm pretty good at this!
Before This Course
(CHALLENGES)
Feeling Lost in a Sea of Similarity
You’re putting your heart into your business.
You’re sharing visuals, but they don’t seem to stand out, your audience seems to scroll right past your content.
Overwhelmed by Content Creation
You’re spending hours trying to brainstorm what to shoot, trying to create content that stands out, and then second-guessing whether it’s “good enough”.
Hard to Truly Connect with Your Audience
You know your audience is out there, but your visuals just don’t seem to grab their attention or spark the kind of emotional connection that keeps them engaged.
Missed Opportunities to Turn Visuals into Revenue
You’re creating photos and videos, but they don’t seem to drive engagement and sales. You find it hard to convert attention into sales or inquiries.
Inconsistent Visual Identity
Your brand has a unique story, but your visuals don’t reflect it. You’re unsure how to translate your personality and values into consistent, on-brand content, which makes it hard to build recognition and trust across platforms.
After This Course
(TRANSFORMATIONS)
Confidently Stand Out with High Quality Authentic Content
Your visuals will no longer blend in. You’ll know how to create high-quality, authentic content that showcases your brand’s story and sets you apart in a crowded marketplace.
Simplified Content Creation Process
Confident
With clear strategies & templates, you’ll spend less time brainstorming and more time executing. Imagine easy and proven methods that deliver results.
Build Genuine Emotional Connections
Your photos and videos will resonate deeply with your audience, sparking engagement and trust. You'll make your brand memorable, relatable, and irresistible.
Turn Visuals into a Sales-Driving Tool
No more aimless posting. You’ll have a step-by-step strategy to create visuals that look amazing and convert viewers into loyal customers, driving inquiries and revenue.
Cohesive, On-Brand Visual Identity
You’ll master the art of visually communicating your brand’s personality and values. Every photo and video will reflect your unique essence, building trust and recognition across platforms while making your brand unforgettable.
You’ll walk out of this course with your branding visuals and marketing assets levelled up. You’ll be able to create photos and short video reel to showcase your brand’s story.
Together, we’ll build your personal brand that becomes the TOP of Mind of your audience.
Now, AFTER YEARS OF PRACTICING… YEARS OF SPEAKING ON HUNDREDS OF STAGES, I’VE DISCOVERED SOME OF THE MOST EFFECTIVE, AND LITTLE-KNOWN STRATEGIES TO MAKE
If you've ever wanted to discover how to present in a way that's unforgettable, have your audience hanging on your every word, and have them invest in whatever it is that you have to offer at the end, then this LIVE event is for you.
This event will reveal the same strategies that have generated me well over $25MM++ through sales videos, webinars, and live events... and how you can do it too.
"THIS IS NOT THEORY... I've Used These Strategies in Over 20+ Countries..."
I’ve Mastered The Lost Art Of
But, because I’m able to speak to 100 people…
Or 1,000 people…
Or 10,000 people all at once online, with ONE presentation…
And, because I know how to craft and structure my presentation…
I’m able to make MORE money in a fraction of the time!
When you’re in a room (or virtual room) you can’t really ask questions and get answers from THOUSANDS of people…
... so you need to create your presentation in a way that resolves all of their objections for as many people as possible.
Once You Master That, You’ve Mastered
How would you like me to show you EVERYTHING you need to do to create your very own presentation that creates a table rush in YOUR business, plus give you ALL the tools you need (already done)… without paying me $50,000 to walk you through everything?
But Don’t Just Take My Word For It… HERE’S WHAT OTHERS HAVE TO SAY
– Russell Brunson
– Dan Lok
– Dan Lok
– Jordan Yeoh
– Molly Kaiser
“That’s Why We Created Table Rush Secrets LIVE”!
These Are The Simple “TABLE RUSH SECRETS” I Use In My Presentations to GENERATE MORE SALES IN 90 MINUTES Than What Some CEOs Make In a Year…
“But Peng Joon, I Don’t Speak On Stage… What Does All Of This Has To Do With ME!?”
everything.
everything.
While it's true that the reality is that most people will never speak in these large stages, the same techniques when it comes to influence, sales, persuasion, and closing still applies whether you want to do it on…
- LIVE or Automated Webinars...
- 5 Minute Sales Videos...
- Selling on Facebook LIVE...
WE HAVE CLIENTS IN EVERY MARKET AND NICHE who are using this SAME framework in their own businesses!
- Investing...
- Pet Supplies...
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Network Marketing…
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Gym Owners…
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Chiropractors...
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Coaching/Consulting...
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Dental...
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Sports/Fitness Training...
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Interior Decorating...
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Affiliate Marketers
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Supplements...
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Real Estate...
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Software...
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Skincare...
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Marketing Agency…
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And many, many more!
“But Peng Joon… I’VE GOT NO INTENTIONS TO BE A SPEAKER OR TO BE ON STAGE…”
think about it...
Every single day, you’re on some sort of a platform... right?
Sometimes that platform is negotiating with someone in a meeting…
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Or a podcast...
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Or Instagram...
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Or YouTube...
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Or over the phone...
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Or on a FB LIVE...
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Or a podcast...
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Or Instagram...
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Or YouTube...
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Or over the phone...
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Or on a FB LIVE...
This script I’m going to teach you WORKS IN ANY BUSINESS...
This process works over and over and over again,
- No matter what market or niche you're in...
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No matter if you're selling from the stage, or a webinar, or on FB LIVE!
- No matter if you’re shy or introverted like I am
… Even if nobody knows who you are right now!
But first, what is this visual storytelling about?
Visual storytelling is the art of communicating your brand’s unique story, values, and personality.
Visual storytelling is a powerful way to convey messages, evoke emotions, and connect with audiences on a deeper level through the use of visual elements. It leverages imagery, design, video, and other visual media to communicate narratives in a way that words alone often cannot achieve.
It’s more than just taking pretty pictures and videos. It allows you to show the heart and soul of your brand, creating a connection that resonates emotionally with your audience.
For personal branding, it’s your chance to show, not just tell, who you are and what you stand for. When done right, visual storytelling turns your brand into an experience, one that attracts, engages, and builds trust with your audience.
Here's the powerful thing you need to understand…
People don’t buy products or services; they buy stories, emotions, and connections. When you master visual storytelling, you’re not just presenting a brand, you’re building relationships, fostering loyalty, and creating a lasting impression.
Personal branding is more than aesthetics, it’s about aligning your outer stories with your inner values. I’m here to help you uncover that authenticity, craft a brand that resonates, and thrive in today’s fast-changing world so that you become the TOP of Mind of your ideal clients.
Introducing Visual Storytelling Academy
Visual Storytelling Academy (VSA) is an in-depth online course that shows you how to create high quality, unique and compelling visuals that builds trust in your brand so that you can attract customers, connect with them emotionally and convert to sales.
Most photography courses focus on teaching just the technical stuff, which buttons to press, etc. Here, we do so much more. I also show you how to see the world through the eyes of an experienced photographer and how to apply the visuals in your business. So it is a very practical course that helps you to generate more leads and sales!
I’m handing over to you my step-by-step blueprint that I used to shoot my wedding couples and my marketing materials, even if you’re not a professional photographer. You’ll learn the exact pro techniques to create photos and short videos that stand out in a crowded marketplace. It’s a learnable and trainable skill.
Let’s be honest… It’s not practical to hire a photographer every time you need visuals for your brand or social media.
That’s why inside VSA,
YOU WILL DISCOVER
1.
See the World Differently
Most people see scenes; you’ll see stories. With guidance on light, angle, and composition, you’ll unlock the secrets to creating photos that captivate at first glance.
It’s more than just pressing a button, it’s about seeing beauty in everyday details and knowing how to capture it in a way that tells your unique story.
2.
Express Emotion, Create Connection
Beautiful photos are nice, but meaningful photos are unforgettable. Visual storytelling helps you move beyond “pretty” to powerful.
Learn to capture emotions, tell stories, and create visuals that invite your audience into your world. This is how you create a brand that people don’t just notice but they feel connected to.
3.
Build Your Brand At Ease
Learn to plan, shoot, and edit stunning visuals with just your phone, creating an authentic and captivating brand, no fancy equipment needed.
By teaching you how to take better visuals yourselves, I’m not only giving you the tools to elevate your brand, but I’m also empowering you to take control of your marketing assets.
- How to correctly create offers that maximises your earnings per customer… and position it as the next logical choice for deeper value and transformation…
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The “simple test” to see if your offer is working or broken and why 98% of marketers make this mistake…
- How to create your own “blue ocean” in a highly competitive market and be the category king of your market… leaving your competitors fighting over the leftover scraps…
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The shockingly simple way to building up to your offer so that your audience understands emotionally and psychologically why your offer is the only logical thing to invest in…
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How to ethically repackage the same offer you have been selling in a different way, that adds NEW value for the customer that they’re willing to pay a higher price for… that genuinely helps them!
DAY 2: Value Based Upselling
The key to building immense value before you even mention your offer so that you customers are already sold before you even sell anything…
- How to get your audience saying “YES” right from the start that shows you the best ways to open and set the presentation for success…
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Using the "Story Selling Secret" to build trust, credibility, and rapport without being boring, braggy, or making it about you…
- The different phases you must include in every presentation to create a powerful experience for your customers to keep them moving in your sales process...
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Why the "Advanced Seeding" method that will get them into the buying state, will make all the difference later in the presentation.
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The well-known but little understood direct response technique that sucks audiences in, has them hanging on every word and captivates them through your presentation… so that you can build tremendous value and crush objections at the same time.
- How to model, apply, and implement different proven closes that is in line with your style, personality, and niche…
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How to get your audience understand psychologically and emotionally, so that you can create an “AHA moment” for them that enables them to sell themselves on the solution you are offering… so that you don’t have to sell anything!
- What to present right before the upsell to virtually guarantee they buy (and you tap into where the REAL money is made)
- The script that generates BUYING CHAOS around your close and primes them to buy the second you drop the call to action!
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The languaging pattern you want to incorporate into your entire presentation without memorizing any weird hypnotic NLP scripts.
Visual Storytelling Academy (VSA) is here to help you simplify the process.
Capture Attention, Connect hearts, Convert Sales.
The B.R.A.N.D. Success Path
Transform Your Brand through the Art of Visual Storytelling.
Stage 1: Builder – Laying the Foundations of Visual Storytelling
As the Brand Builder, you lay the foundation of your visual storytelling journey. You’ll discover the essentials of design, how to align your brand’s story and core values with photography principles to create impactful visuals.
Stage 2: Refiner – Mastering Phone Photography Like a Pro
As the Refiner, you focus on sharpening your photography skills using your phone. You’ll master the techniques to create dynamic and visually compelling shots.
Stage 3: Architect – Strategic Content Planning Made Easy
As the Architect, you turn your ideas into a strategic content plan that supports your brand’s goals and ensures consistency across all platforms.
Stage 4: Narrator – The Art of Storytelling
As the story narrator, you take your brand’s visuals to the next level by mastering the art of storytelling. You’ll bring your brand to life by creating dynamic, emotion-driven content that connects deeply with your audience.
Stage 5: Director – Curate, Edit & Amplify for Maximum Impact
Like a film director bringing a movie to life, you oversee the final cut of your brand’s visuals. You’ll curate, edit, and amplify your content so that the visual you share doesn’t just look good, it captures attention, connects hearts, and converts sales.
When you attend TABLE RUSH SECRETS LIVE, HERE’S SOME OF THE THINGS THAT YOU WILL DISCOVER:
- Creating a “Godfather Offer” and how to structure any product idea into an offer that your audience absolutely cannot refuse.
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The proven formula and big picture... Just FILL IN THE BLANKS and watch your presentation write itself!
- How to get your audience saying “YES” right from the start. Discover the best ways to open a crowd and set the stage for success.
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The ultra-simple way to hook them to get them to stay all the way till the end.
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How to make your presentation applicable for your target group of audience and make them feel the absolutely need to continue listening to you.
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Using the "Story Selling Secret" to build trust, credibility, and rapport without being boring, braggy, or making it about you.
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Discover the "Concept in a Story" method and how to deliver your key points without being dry or boring.
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How to own your story and build rapport with the “I Was Once in Your Shoes" section so that you can elegantly share your journey, inspire everyone, and make a difference.
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Why the "Advanced Seeding" method that will get them into the buying state, that will make all the difference later in the presentation.
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The 3 things you absolutely want to be covering in your content that differentiates the top 1% from everyone else.
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Why teaching for the sake of teaching is the fastest way to fail and the way to go about while still being able to inspire and motivate your audience.
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The 3 ways to deliver a product and the ones that generate the highest perceived value that you definitely want to be using.
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The shockingly simple way to building up to your offer so that your audience understands and remembers what they are getting.
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The difference between amateur speakers and world-class speakers when they reveal the price.
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How to use the different closes that can be used to suit your style, personality, and niche.
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How to use "The #1 Mistake" close to getting them to take action rather than going home to try things out on their own.
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The "How Much Is This Worth If" statement to get them to want to invest in what you have to offer at a higher price than what you are really offering.
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How to execute "Cost vs Value" close to get them to shift from how much it will cost them to how much it's really worth.
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How to deliver a guarantee using the "Overdeliver Guarantee" method that makes your offer a no-brainer.
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The secret to getting them to take action now by using the "One Thing You'll Never Get Back" close.
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How to destroy the "I'll think about it later" objection by using the "If Not Now, When?" close.
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Using the "Haymaker Bonus" to create a FRENZY table rush. This is something NOBODY else in the world has ever revealed. This part alone is worth your entire investment many times over.
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The "3 Hit Combo Call to Action" to get your audience to take action and hand you their credit cards.
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How to use "Multiple Call to Action" to create waves of people rushing to take action, whether it's online or through a live event.
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The languaging pattern you want to incorporate into your entire presentation without memorizing any weird hypnotic NLP scripts.
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The 2 most powerful words in persuasion and how you can be using them throughout your presentation.
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Incorporating "Suggestology" to hook your audience and have them hanging on every word.
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Why "The Entire Presentation Is a Close" and how to incorporate that into your presentation.
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The ONE assumption you must have that will make all the difference in your closing ratio.
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One key phrase that you want to be using so that you can get them to think about the BENEFITS, rather than the features.
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How to transition to your offer without being awkward with this one sentence you MUST say.
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How to immediately implement this entire event through sales videos, webinars, or live events through a simple proven process
“But Peng Joon… I DON’T LIKE TO SPEAK OR SELL. I Don’t Want To Be On Webinars Or Facebook Lives…
When I first started my business, I never wanted to be doing “this”. This being on stages, on webinars or to be in the limelight.
I just wanted to be behind the scenes and working on my business.
I was that shy, introverted, awkward kid….
I didn’t want to speak!
This was during a time when I was anonymous online, just marketing products in the gaming market.
But what happened at the end changed my perspective on how marketing can and should work.
At the end of his presentation, I still remember what happened...
He asked the audience if he could make a special offer.
After everyone agreed, he made a special offer for his $15,000 offer.
And what happened next changed my life.
Now, if you made the full investment for this offer, you get to go on stage to take this group picture with Tony.
$15,000…
$30,000…
$45,000…
I Realized That He Made Over $585,000 IN THAT 90 MINUTES…
When everything was said and done, there was probably over $1,000,000 in sales generated…
I asked myself, how many ways can an entrepreneur make over $1MM in 90 minutes?
You could…
List a company
Win the lottery
Rob a bank?!?
… or learn this skill set!
On top of all of the sales generated, Tony had the lives of thousands changed and transformed that day.
That was when I knew I HAD to learn this skill.
I didn’t really want to be a stage presenter…
...then I NEEDED to learn that skill,
At WHATEVER COST.
...THEN I NEEDED TO LEARN THAT SKILL, AT WHATEVER COST.
But what if this one skill could help make an extra $100,000 per year?
What would it be worth to learn THAT skill…?
HERE’S WHAT OTHERS HAVE TO SAY...
– James Friel
– Natasha Hazlett
Here’s What Others Have to Say About My Work
Theresa Tay
Pronunciation Confidence Coach
“Michelle has an incredible ability to capture the moment.
She took a mix of close-ups, wide-angle shots, and videos that perfectly reflected the context. What impressed me most was her skill in capturing facial expressions - she managed to take photos that looked both natural and expressive. My favourite is a photo taken from the back of the room, showing the connection and energy in the room - expertly captured by Michelle. Her ability to reflect dynamic interactions in such a natural way is remarkable.
She delivers high-quality work with sharp insights in a gentle, confident approach, and is a pleasure to collaborate with. I’m confident she can deliver outstanding work for anyone she collaborates with.”
Michelle Choy
Parenting Coach
"Michelle is so talented at taking people in motion! Her photo of me while speaking conveyed so much in a single shot. She has a great eye for capturing a good angle to tell a story. Her passion for photography shines through!"
Nadam
Facilitator and Life Coach. Guiding Emerging Leaders to Lead Purposefully
“Michelle has an eye for capturing the essence of the person in their best moments , showing the inner qualities that a speaker on stage is trying to express. And the best thing is that you do not even notice her in action. I was ‘surprised’ after the event with a series of photographs that beautifully showed me in action.
Whether it is from her experience of capturing moments, or an innate gift to see the essence of the moment, Michelle is truly gifted in her craft. She really ‘sees’ the moment with her eyes and her heart.
Thank you, Michelle, for the photos and videos. They are not only images of me, but a moment of my expression forever captured.”
Terence Choo
Burnout Prevention Speaker
“It was an absolute joy to work with Michelle! She has a calming personality that puts everyone at ease, and her collaborative approach makes her a pleasure to work with.
Her photos, paired with the way she retells the moments behind them, are truly inspiring. They show the power of storytelling through visuals.
I would highly recommend Michelle because she can help you see things differently. Her work has the power to elevate your content and make you one of the most outstanding creators in your industry!"
Michelle Koh
Director of Aim Recruit Consultancy
"Michelle's photo and video with storytelling is truly exceptional, even in challenging lighting conditions. What I love most is her ability to create visually stunning and emotionally engaging content by using creative indoor lightings and techniques. One of my favorite moments was a video where she used soft lighting to highlight the subject beautifully, creating inviting atmosphere.
What sets Michelle apart is her resourcefulness and attention to detail. She knows how to adapt and make every frame looks professional and impactful, regardless of the environment. Her work is a perfect blend of creativity and technical expertise! Highly recommended. Thank you for the videos and photos Michelle! 👍🏻"
Josephine Tan
Head Speech Coach, GPTS
"Michelle’s photos and videos captured the ‘never again to be repeated moments’ which I would have missed if she didn’t catch it.
I like the ones where she caught distinct facial expressions and hand gestures. These shots capture the essence of what I am saying.
Michelle is empathetic and that’s how she observes and captures what truly matters in her shots."
Hey there, I’m Michelle.
I’m a creative visual storyteller at heart. With a background in Communication Design and over a decade as a wedding photographer, I’ve spent years capturing life’s most beautiful moments and transforming them into lasting memories. My journey has been about more than just visuals; it’s about creating connections and telling stories that resonate.
Through Visual Storytelling Academy, I’m excited to share with you the skills and techniques I’ve honed to make your personal brand unforgettable. A brand that isn’t just seen but felt. A brand that stands out not because of flashy ads but because of the genuine, heartfelt moments you share.
Let’s work together to capture your brand’s essence, build trust with your audience, and craft a brand that resonates so that you become the TOP of Mind of your ideal clients.
Ready to make your brand shine from the inside out? Let’s get started!
Here’s what others are saying about my IMMERSION TRAININGS
– Julius Dein
